The boston consulting group’s product portfolio matrix like ansoff’s matrix, the boston matrix is a well known tool for the marketing manager it was developed by the large us consulting group and is an approach to product portfolio planning. Bcg matrix – apple inc today we are going to analyse the boston consulting group matrix on an example such as apple inc apple was founded in 1976 in california and counts today as a multinational corporation that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. Powered by create your own unique website with customizable templates get started. Bcg matrix apple inc stars when you look at accompany like apple inc you think big things and technology like other big name companies like walgreens, sprint, and verizon to survive these companies have to bring in the right product and moolah to fit in this category according to the boston consulting group designed an analysis tool to help determine the roles of products in their future.
Apple from the ipod to the ipad - a case study in corporate strategy home the case study video clips in 1970, bcg the boston consulting group developed the growth share matrix it was an two dimensional analytic for portfolio management which quickly became a classic in corporate strategy. Apple inc is included among the leading manufacturer of electronic devices that has market share in the global industry the bcg matrix can provide useful insight into the market share and growth prospects of the different products of apple inc. The growth–share matrix (aka the product portfolio matrix, boston box, bcg-matrix, boston matrix, boston consulting group analysis, portfolio diagram) is a chart that was created by bruce d henderson for the boston consulting group in 1970 to help corporations to analyze their business units,.
If you are working with a product portfolio, bcg growth-share matrix can give you a quick overview of how the products are doing and build a basis for further analysis to use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market. Ge brought mckinsey & co on board and the 9 box matrix was designed apple a 2013 assessment of apple according to this matrix reveals an interesting picture apple inc has a variety of business units each operating in a different market business units include desktop computers, laptops, tablets, portable music devices, smartphones, watches. This has worked very well with my a2 students where they have to be able to apply their knowledge of these to a real case study they have researched the students have enjoyed it especially with the popularity of apple iphone and itouch.
The operating segments of nike are footwear, apparel and equipment with their operating regions in us, europe, middle east and africa (emea), asia pacific and americas. In order for apple to apply the boston matrix and manage its products, it should divide its product portfolio into 4 categories deciding which of them are dogs, stars, cash cows and question marks figure 2. A critical analysis of internal and external environment of apple inc usman ali khan environment through swot analysis, pestle analysis, bcg matrix and porters five forces model a critical analysis of apple was done on its corporate governance, corporate social europe, 94% to 27% in japan apple is also losing it smart phone market.
Boston consulting group matrix ( bcg ) this technique is particularly useful for multi-divisional or multi-product companies the divisions or products compromise the. Created by the boston consulting group, the bcg matrix – also known as the boston or growth-share matrix – provides a framework for analyzing products according to growth and market share the. The writepass journal © 2018 the writepass journal all rights reserved premium wordpress themes.
87 contesv 12 boston consulting group matrix d uring the 1970s, the boston consulting group (bcg 1973) developed an approach to strategic analysis that compares a firm’s market share to the antici. (chapman & haskisson) page 15 of 29 marketing management apple inc case study bcg matrix perspective the growth share matrix is a framework first developed by the boston consulting group (bcg) in the 1960s to help companies think about the priority (and resources) that they should give to their different businesses. The bcg matrix or boston growth matrix is actually a box that basically helps you visualize (see) and organize business services and products based on a very simple box method try it yourself: draw a box and then draw two lines, one horizontally across the middle, and one vertically straight down.
Boston cusnsulting group (bcg) model is a technique developed by bruce henderson of the boston cunsulting group in early 1970’s according to this technique businesses or products are classified as low or high performers depending upon their market growth rate and relative market share. Reprint the experience curve - reviewed iv the growth share matrix or the product portfolio many “businesses” require far more cash input than. In this article, we will look at 1) what is the bcg matrix, 2) understanding the bcg matrix, 3) how to apply bcg matrix to your company, and 4) some examples the bcg matrix was created by bruce d henderson for the boston consulting group in 1970 this chart was created with the purpose of helping.